Photography has gone from a mechanical/chemical process to one that takes place almost solely digitally. Your images are captured in their RAW format as .CR2 or .ARW files directly from our cameras. Shooting in the RAW format allows us the most latitude in terms of post-production. RAW images cannot be displayed as is, but have to be converted to the more universal JPEG image format after we apply adjustments. The RAW form allows us to utilize the broadest spectrum of dynamic range in a file (dynamic range is the information between the brightest part of an image and the darkest part of an image).

The RAW format takes up quite a bit more space, with a full wedding photographed in RAW taking up between 200-300 gigabytes of information before any conversions take place.

Once we finish shooting your session, the same day, your session is downloaded to a local hard drive, and then immediately uploaded to our production server configured in RAID 5 for redundancy and speed. That server syncs with cloud storage using a fiber optic connection and begins uploading images to the cloud as soon as they are downloaded to it. Having three copies of your pictures, with at least 1 off-site is known as a 3-2-1 backup system and is essential for protecting your images.

Once backups are complete, then we move onto image selection.

Time Involved: 1 Hour

Step 2

Image Selection

To begin image selection, we use specialized software that catalogs and browses large RAW files quickly. It will also group duplicate photos together and allow us to quickly view all of them to manually select the best versions. This software also allows us to add color tags, keywords, or star ratings to your images. From here we will cull your pictures “in” first and remove blurry images, unflattering expressions, or duplicate photos to best tell the story of your wedding.

From there, we then go back and cull “out” any images that don’t lend themselves to the story, perfecting the final product we deliver to you.

Next, we add keywords to images and tags to help us organize them better for you, this would include things like “details,” or “bridal prep,” or “ceremony,” to help us quickly search and navigate images in the future, and also organize images inside your gallery.

Next, we ensure that times are synced on all of the files and that the file naming convention makes sense.

Then we create a folder structure for all of your files.

Total time involved: 3-6 Hours

Step 3

Color & Tonal Correction

Color and tonal correction are essential to polishing a final image. During this stage, we take each individual picture and analyze its color, contrast, exposure, white balance, black and white points, highlights and shadow detail, and clarity.

We start this process by working on exposure, or the overall luminance of the image. We shoot as correct as possible in-camera but will make adjustments on our calibrated monitors to get the best results.

Next, we will fix an image’s color temperature. Weddings are often shot in mixed lighting situations. This will sometimes cause an image to have a mixture of colors that don’t necessarily blend together. We will adjust the images color balance between orange and blue, and the tint between green and magenta to help find the most neutral color possible.

From here, we make individual adjustments to highlight and shadow detail, making sure to preserve as much information at both ends of the spectrum. This can be a little bit more difficult in high contrast environments such as images that were taken outdoors at noon; however, modern software does a great job at handling those situations. We then we’ll adjust the contrast, clarity, and black point of an image to ensure that it is correctly displayed.

Next, we will target individual color adjustments. Most often, we are adjusting the Hue and saturation in the red and orange channels to correctly display the color of our subject’s skin tones. It is essential to make sure that the images accurately reflect the appearance of the scene we were photographing in when printed. This is why we always use calibrated monitors using specialized hardware to make sure that the color is as accurate as possible.

Lastly, we will add sharpening to an image, and noise reduction in two photos that were taken in low-light situations. This will ensure the highest quality digital file that can make beautiful prints.

The last step in this process is to run each image through specialized software that will Target the skin tones by utilizing the orange channel in an image and separate the texture from the color, allowing us to create smoother skin tones and better color gradations on our subject’s skin.

Total time: 8-12 Hours

Michael Anthony Photography Michael Anthony Photography

Step 4

RAW Conversion

What’s a color correction and image organization is complete, we then have to convert images from the raw format to the more common jpeg format that will allow for printing, and displaying online.

Utilizing hardware from our custom built production computers, we employ software to create this conversion process. We allow this to run overnight. We will convert images at full resolution, and then develop web-size copies to expedite upload and download process and conserve client hard drive space.

During this phase we also organize your file structure and begin backups to the cloud, where your images will be protected.

Total Time: 1 hour

Step 5 (Optional Service)

Advanced Edits

Advanced edits are available as an add-on product for our client albums or digital files.

This can include brightening parts of an image, darkening parts of it, removing some elements like exit signs or background distractions, and in some examples, opening or closing subject’s eyes or swapping heads.

This process is meticulous and can be done to your full wedding gallery. We also can do this process to digital images if a client opts for that service.

Premium edits are subtle edits to provide a stylized look to your photos. Premium edits may include additional retouching time if a client opts for it such as background object removal or beauty editing.

Premium editing includes: dodging and burning, texture placement, skin smoothing, and tonal enhancement.

We recommend advanced editing for all images that go in your wedding album.

Total time involved: 24-30 hours for a full wedding gallery. Time varies based on gallery size.

Step 6

Album Design

Your album is the most important part of your wedding journey Designing your book is how we help to craft the memories that will be with you until the end of time.

Our album design team does not take this task lightly. Your images are curated and placed into separate stories. Using specialized album software, we will layout a design that flows and tells the story of every part of your wedding.

Our design team will then collaborate directly with Michael for changes and approval on every single album prior to your reveal.

From here we will set an appointment for you to come in for your album reveal. We will show you all of the stories of your day, finalize colors, options, and editing choices on your images prior to sending your album for print.

Total Time Involved – 7-9 Hours per Album

Step 7

Signature Edits

Our Signature Edits are unlike any other photos that you have seen, they are shot from the start with a signature edit in mind, and will go through a process of taking an image from excellent, to exceptional. These images require a significant more amount of time than our color correction and creative edits.

Signature edits are hand edited by graphic designers with art direction by Michael. This is the reason why our images are unique, and although many studios have tried to replicate them.

We have always believed that the creative process needs to be segmented by specialty, which is the single reason why we can get them done quickly, and correctly.

In movies, cameramen are not the people that are editing the film, and the people editing the film are not the same team that is doing the special effects. Our graphic design team are essentially our special effects team and specialize in creating this type of image.

The first step in a Signature Edit is art direction. Candidates are approved by Michael and given markups with instructions on the edits to make.

Then our team will complete our standard editing process on an image; however, they will first maximize dynamic range, and then add selective contrast to parts of an image as a whole. We will create subject selections, remove distractions, and may replace the sky, increase symmetry by moving subjects or background elements, and then add color toning to each individual part of an image. Once the initial edits are complete, they are sent to Michael for review, Michael will then approve an image once finished.

Our Signature Edits are designed specifically for wall art, and are intended to tell the story of your wedding day in a single image, much like a poster used to advertise a movie. These images are designed to be impactful and unique.

Total Time Involved: 2-4 Hours Per Image*

*These images are designed for purchases of wall art, which includes metal, acrylic, or canvas prints. Please note that these are a custom process, and are created for purchases of wall art as each image can take a significant time and cost to produce.

Post Production Timeline

As you can see, wedding production can take up to 40+ hours per wedding to deliver a quality product to each and every one of our clients. Working with a team of individuals and splitting these hours amongst them allow us to deliver quality results to all of our clients and maintain a 10-day turnaround time for your images.

Post-production begins the Monday after your wedding, at which time you will receive an e-mail with a link to schedule your reveal and album design consultation. From there you can schedule your appointment at a time that is convenient to you. We recommend bringing your friends and family to the studio to view your images for the first time to a champagne toast provided by our studio in our customized viewing theater.